Geoff Sirmai is the principal of Sirmai Arts Marketing – one of Australia’s busiest and best-value Arts PR consultancies.
Former nationally known print, radio and TV journalist as well as best-selling author, Geoff’s multi-media experience balances his parallel professional theatre and music background. With some 5000 radio and 500 television appearances under his belt and 100+ stage and screen roles to his credit, Geoff also holds a BA (Hons) degree in English and Music and an MA (Hons) in Australian Drama from Sydney University. Knowing the arts world and media landscape back to front (‘from both sides of the footlights and the camera’) has made him uniquely qualified to get the best result for clients’ events.
POINT8SIX is a rare performance piece, exemplifying what is best in Melbournian theatre. It is dedicated, skilled, uncompromising, literary exploration of themes of power, technology, history, along with time travel, shifting identities, cosmological horizons and micro perceptual. Tim Wotherspoon has …
You’ve done your flyers, bombarded your friends and family, spammed your network and generally flooded all the usual suspects with material about your event. Yet interest is waning and your numbers are thinning. What are you doing to reach new …
Independent arts publicist GEOFF SIRMAI
explains why social media is not ‘publicity’
How often have I seen it? A theatre producer arrives at the foyer for opening night, visits the box office, checks out the bookings, then goes pale.
Panicked, …