PROMOTIONS

Theatre

the case for good pr

You’ve done your flyers, bombarded your friends and family, spammed your network and generally flooded all the usual suspects with material about your event. Yet interest is waning and your numbers are thinning. What are you doing to reach new

Literature

producers please note : fb is not pr!

Independent arts publicist GEOFF SIRMAI
explains why social media is not ‘publicity’

How often have I seen it? A theatre producer arrives at the foyer for opening night, visits the box office, checks out the bookings, then goes pale.

Panicked,

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